Unlock Hidden SEO Potential
SEO Content Refresh Services
Discover how a strategic content refresh for SEO can elevate your website’s ranking and boost visibility. Our expert SEO team at BKA Content is here to help you unlock the full potential of every page.
Refresh Content for Intent, Relevancy and SEO
User intent and content relevancy aren’t just buzzwords—they’re the keys to dominating search rankings.
Now, more than ever, search engines understand what users are really looking for, and they reward sites that focus on providing helpful, valuable content specifically targeting the relevant questions their users have. If your SEO content doesn’t align with the intent of the user, you’re virtually invisible.
With over 15 years of experience working with thousands of companies and writing billions of words, we know exactly what works on Google—and what doesn’t.
If you’re ready to revitalize your site and level up your SEO game, let’s talk!
Get Your Free SEO Audit Today
Unlock the full potential of your website with a complimentary SEO content refresh audit from BKA Content.
Why SEO Maintenance Matters
Ignoring Existing Site Content Could Be Costly
The truth is that most websites have content on their site that isn’t currently ranking for enough keywords (or high enough for those keywords) to bring in traffic. Because these pages aren’t currently “peforming”, most SEO companies ignore these pages and move on to creating new content, or starting again. This is a huge mistake! In reality, content on your website that ranks for keywords at all should be considered an asset.
Here at BKA Content, we identify these opportunity pages hiding on your site and create a plan to reoptimize them around ranking keywords, take advantage of all of the SEO real estate on the page (think headings, tags and images/alt-text), and insert additional content to better match search intent and relevancy. This is one of the quickest ways to increase keyword rankings and traffic to a website, utilizing existing content assets!
Here are some of the things you’re missing out on by not identifying and optimizing these types of content pages on your site:
Missed Traffic
Inadequately SEO-optimized pages mean lower rankings, which equals fewer eyeballs on your content.
Revenue Drain
Less traffic and fewer leads (resulting from poor SEO optimization) naturally result in dwindling sales.
Competitive Edge
Strategic SEO content refreshes help you stay ahead of competitors in search rankings.
Brand Credibility
High-ranking pages are often perceived as more credible and trustworthy by users.
How SEO Content Refreshes Work
1. Comprehensive SEO Content Audit
Our expert SEO strategists conduct a thorough analysis of your existing content to identify areas of improvement and opportunities for re-optimization. We craft an custom plan that makes sense for you and your budget.
2. Keyword Relevance Enhancement
We strategically refine and refresh your SEO content to ensure it aligns with the most relevant keywords, boosting your chances of ranking higher on search engines for the keywords that matter.
3. Campaign Performance and Tracking
Along the way, we monitor and measure the impact of our SEO content refreshes with detailed performance tracking and reporting. This data is used to refine and direct future efforts for maximum results.
Real Results. Serious Impact.
On average, our clients see a clear increase in ranking positions, traffic numbers, and keywords after an SEO Content Refresh. Take a look at these real-life success stories, and imagine how BKA Content can help take your site to the next level.
SEO Blast-Off
With a keyword increase of 145% and an immediate boost from spot 58 to the top 5 on Google, this legal page increased its search volume potential by 121% after an SEO content refresh.
Next Level Unlocked
Not only did this industrial blog blast from zero to a whopping 825 visits monthly, our strategic content refresh also expanded its keyword reach by over 1000%, landing several keywords in the top 3 spots.
Optimized and Energized
After tackling a batch of underperforming content with an expert SEO refresh, this marketing agency saw a 300% increase in keywords landing in the top 3 spots and a traffic increase of 2200%.
SEO Content Refresh FAQ
Find answers to the most common questions about our SEO content refresh packages.
What is an SEO content refresh?
An SEO content refresh involves updating existing content to improve its relevance, accuracy, and performance in search engines. Typically, we look at content that is currently ranking for keywords, but not ranking high enough to bring in traffic. We assess those currently ranking keywords to see what Google is telling us the content is actually about. From there, we go and do additional keyword research and reoptimize the page incorporating the high intent keywords Google has already identified. We may adjust existing content, add new content, fix HTML (heading) structure, align SEO and Meta tags, and add images/insert al-text to create a fully SEO-optimized page.
Pages that are candidates for on-page seo content refreshes typically are low hanging fruit that most sites ignore. This is a huge opportunity for the sites that take advantage of re-optimizing pages on their website through SEO content refreshes!
What are the benefits of refreshing and optimizing content for SEO?
Refreshing content can boost your SEO rankings, increase traffic, and enhance user engagement by providing relevant information that matches user intent, optimizing around already ranking keywords, and taking advantage of poorly used SEO real estate like SEO title tages, meta tags, HTML formatting, alt-text in images, etc.
How often should you refresh and re-optimize content?
It’s recommended to review and refresh your content every 6-12 months to ensure it remains relevant and competitive, and is properly optimized around the keywords Google is ranking it for.
Does SEO need maintenance?
Yes, SEO requires ongoing maintenance to adapt to algorithm changes, update keywords, and continuously improve site performance. Not only that, ongoing tracking of how your site is performing from an SEO perspective will help you to uncover new opportunities your site has that you wouldn’t otherwise have known.
How can BKA Content help with SEO?
BKA Content offers comprehensive SEO services including SEO blog writing, content refreshes, on-page SEO, local SEO (and citations), link building, and content strategy to help your site rank higher in search engines.
Ready to Unlock Your SEO Potential?
Get A Free SEO Consultation & Site Content Audit
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Jonathan S. ⭐⭐⭐⭐⭐
“BKA Content has become my outsourced SEO solution for myself and my clients. They deliver results month after month.”
Katie L. ⭐⭐⭐⭐⭐
“Having a dedicated SEO strategist has been SOOOO nice! Being able to ask them questions and have them explain next steps has been incredibly valuable.”
Luke M. ⭐⭐⭐⭐⭐
“BKA saves me so much time and delivers awesome results. I love not having to worry about content being added to my website each month that has a purpose. Thanks BKA!”