SEMrush has three main monthly subscription packages, all costing under $500 a month – Pro, Guru and Business. These plans can be paid for monthly, or annually (to save on cost). Here is the SEMrush pricing per plan:

– Pro – $139.95 per month

– Guru – $249.95 per month

– Business – $499.95 per month

Yes, SEMrush does offer a free plan, but the features are very limited. The free plan at SEMrush gives some basic SEO and keyword research tools but only allows a certain amount of usage per day when analyzing sites (up to 10 instances). If you’re serious about your own sites SEO (or your clients), you’ll quickly fill up those 10 uses a day and need access to more.

One great way to test one of the core SEMrush monthly plans is to sign up for a free trial for 7 days to see what tools are necessary for you to run your business and then plan accordingly. There are also additional pricing discounts if you sign up for an annual plan over just paying monthly (up to 17% savings!).

Signing up for SEMrush is relatively simple. Simply click on the link above to start the free trial, enter your email address and create a password, click “Create Account”, enter in your name, company name, country, phone number and then “Create Account” again!

SEMrush has a few local tools that can be added to an existing SEMrush subscription (i.e.  Pro, Guru or Business) as a standalone add-on. If you have multiple business locations, though, be aware that you’ll need to buy local add-ons per location. For enterprise companies (or large chains) SEMrush does have some local pricing options that can be customized through their sales team if you have 20+ locations. Here are the main SEMrush local plans with associated pricing:

– Local Light – $30 / location per month – This SEMrush local pricing is their most affordabl option, offering GBP data and insights, GBP posting, AI-powered review management (for GBP only) as well as grid local ranking. It does not include local citation listings, though.

– Local Essentials – $50 / location per month – This SEMrush local plan includes everything in the Local Light plan but adds on citation listing management (posting to 70+ directories), additional optimization tools for your GBP, review monitoring across additional popular review sites, additional grid local ranking credits and team facilitation tools.

– Local Advanced – $60 / location per month – SEMrush local pricing for this plan includes everything from the Light and Essentials plans but adds in hourly review updates of the Google Business Profile, enhanced analytics of competitors, additional GEO grid local ranking credits as well as API integration for listing management.

In order to get access to the SEMrush API, you need to at least be subscribed to their “Business” plan which costs $499.95 / month or the equivalent of $416.66 / month if paid annually. From there, you have the option to purchase API unites on a quote-based system – essentially, you choose how many API pulls you want to make and you’ll be charged per API pull. The cost per API requests you make is considered fairly low, usually amounting to a fraction of a cent per request. If you need bulk API usage, you can reach out to the sales team directly for a custom quote and pricing.

The “Guru” plan at SEMrush is the middle-tier monthly subscription, suggested for agencies and mid-sized businesses with keyword research and local SEO needs. The plan comes with up to 15 projects, 1500 keywords to track and 30,000 results per report pulled. The monthly cost for Guru is $249.95, but the annual pricing for the Guru plan reduces the cost to the equivalent of $208.33 per month if paid yearly.

The “Pro” plan at SEMrush is the entry-level keyword research package offered by SEMrush. This keyword research plan is meant for startups, newbies or solo SEOs looking for access to keyword data. The “Pro” plan includes up to 5 projects, 500 keywords to track and 10,000 results per report pulled. The monthly cost for the Pro plan at SEMrush is $139.95 but if paid annually, the cost goes down to $117.33 per month albeit it has to be paid yearly.

The “Business” plan at SEMrush is the most advanced plan offered at SEMrush. This plan and pricing is meant for enterprise companies and large digital marketing agencies. The “Business” SEMrush plan includes up to 40 projects, 5000 keywords tracked and 50,000 results per report pulled. The Business plan at SEMrush costs $499.95 per month but the annual cost for the Business plan at SEMrush equates to $416.66 per month if paid yearly.

Yes, there are quite a few alternatives to SEMrush when it comes to keyword research and site analysis. Some focus on SEO tools, keyword research or backlink analytics specifically (and may use different metrics). Each has it’s own unique dashboard, customization tools and features so you’ll want to pick the software that works the best within your company’s ecosystem. SEMrush is widely regarded as one of the two leading companies in SEO and keyword research tools, along with Ahrefs, with a large user base and is one of the most trusted keyword research tools by SEOs everywhere.

This really depends on how you use these SEO tools and what you’re trying to get out of them. Typically, SEMrush has a better reputation for accurate keyword research and content-related tracking where Ahrefs has more of a focus towards technical SEO and backlink analytics. Many serious SEO agencies end up signing up for plans with both tools to get the best of both worlds!