Unbeatable PPC management for small businesses
Paid Ads Services
Make the most of your online marketing efforts with expert paid advertising services backed by SEO insights.
Get More From Your Paid Ads Agency
A paid advertising agency with a background in SEO is always a good idea.
Maximizing your online marketing budget is all about strategy. At BKA Content, we take paid advertising to the next level by factoring your company’s SEO strategies into every Google Ad or Facebook Ad campaign we run.
This means we don’t just run paid ads on these platforms—we create a powerful, cost-effective bidding management system where SEO and PPC work together for maximum results.
As your website’s organic rankings improve, our paid ads agency will continue to refine your ad spend to focus only on keywords that are performing, stretching your PPC budget further and driving more qualified leads.
Our Paid Ads Management Services are Trusted By:
Why Choose BKA Content for Paid Ads Management?
Make your budget go further when you work with a paid ads agency that considers SEO and PPC.
Smarter Bidding With SEO-Backed Insights
Many paid ad agencies run ads without considering SEO, but at BKA Content, we use our SEO expertise to target the most cost-effective keywords and bring down that cost per click. Our approach ensures that your ad spend is focused on high-converting terms while eliminating wasted budget on keywords you already rank for organically.
Continuous PPC Optimization & Adjustments
Paid advertising success isn’t about setting and forgetting—it’s about ongoing refinement. Our team analyzes real-time data to optimize your ad campaigns, keeping bidding costs low and maximizing ROI. By leveraging Google’s powerful automation tools, we strive to get your ads in front of the right audience at the lowest cost.
Custom KPIs and Regular Reporting
Understanding your ad performance is important. That’s why we work with you to identify key performance indicators (KPIs) tailored to your business goals. We provide detailed reports with easy-to-understand metrics, giving you a clear picture of your progress and ongoing opportunities for your ad campaigns. You’ll be able to see Cost Per Click as well as # of conversions.
Expert Facebook and Google Ads Management
We specialize in both Google Ads and Facebook Ads management, ensuring that your campaigns are built to perform on each platform. From keyword bidding and audience targeting to ad creatives, our paid ads team uses data-driven strategies and A/B testing to effectively attract relevant traffic on both online advertising platforms.
Transparent Pricing & Strategic Ad Budgeting
We charge a set management fee per platform, so you always know what your monthly cost will be. We’ll also help you to determine an ad spend budget that keeps you competitive in your industry. On average, most businesses spend around $2,000–$3,000 per month on ads outside of our management fee, but you can spend less if you prefer.
Dedicated Support From Paid Ads Specialists
Once you sign up with our paid ads agency, you’ll get a dedicated, customer-focused PPC specialist. Our pay-per-click experts take the time to understand your goals, recommend the right budget and adjust your campaigns as needed. We’ll also explain reporting and give insights to keep you informed on the success of our paid ad efforts on your account.
Schedule a Free PPC Consultation Today!
Don’t waste ad spend on ineffective PPC marketing campaigns. Let BKA Content develop a data-driven, SEO-integrated paid ads strategy that delivers real results. Contact us today for a free paid ads consultation and audit to see how we can help grow your business.
Expert Management on These Ad Platforms
Depending on your industry, goals and budget, we’ll help you decide which platform(s) will work best for you.
Google Ads Management Services
Our Google Ads management services are built to capture relevant, ready-to-buy customers. We handle strategic keyword bidding, ad copy optimization, audience targeting and bid adjustments. By leveraging our SEO expertise, we make sure that your budget is going after the most effective keywords, reducing costs and driving high-quality traffic. Plus, we use Google’s automation tools to continuously refine and improve your campaign performance.
Facebook Ads Management Services
Facebook Ads require a different strategy than search-based PPC, and our team knows how to create compelling, targeted ad campaigns that convert. We specialize in audience segmentation and performance tracking to ensure your ads reach the right people at the lowest cost. Our expert Facebook PPC managers test and adjust campaigns in real-time, making data-driven decisions that help to keep your ad spend efficient and results-driven.
How Our Paid Advertising Services Work
It’s not hard to get started! Find out how our paid ad management services work below:
1. Paid Ads Consultation / Audit
We start with a free consultation where we review your previous Facebook and Google ad campaigns (if any), identify opportunities, set goals and establish your budget. This allows us to create a custom PPC plan for your business needs.
2. Custom Ad Strategy and Setup
Our team conducts in-depth keyword research, selects high-converting landing pages and implements PPC best practices to set up your account for success. Every campaign is built with your business, industry and competitors in mind.
3. Ad Performance Management
Once your campaigns are live, we handle everything—A/B testing, refining creatives, continuous keyword research and adjusting strategies based on performance data. Our goal is to improve your ROI while reducing your workload.
Paid Ads Services FAQ
Here, we answer some of the most common questions about our paid advertising services.
What is PPC?
PPC is short for pay-per-click and is a paid advertising model used on major online ad platforms like Google. With PPC marketing, you pay each time someone clicks on your ad. Google is one of the largest PPC platforms, but PPC is also utilized on platforms like YouTube, LinkedIn, Pinterest, Tik Tok and Facebook.
How much does paid ads management cost?
While the amount you put toward your actual ad spend budget will depend on how competitive your industry is, how aggressive you’d like to be and the amount you have available to spend, our cost for both Facebook ads management and Google ads management is usually calculated by platform.
For example: Most of our clients are utilizing our paid ads services on at least one platform with an average monthly ad spend of $2,000–$3,000 dollars. Most of these clients are also utilizing us for SEO services in order to make the biggest online marketing impact. Our SEO plans start as low as $999 a month. So clients taking advantage of both SEO and paid ads services can expect to spend around $2k–$3k on BKA’s services and $2k–$3k on straight ad spend.
For accounts that are spending more than $15k a month in paid ads, you can expect a more custom approach to the cost for PPC – typically calculated as a percentage of overall ad spend.
What is a good budget for paid ads?
Most small businesses spend anywhere from $1k to $10k a month on paid ads. Larger businesses (like universities, SaaS companies, etc) might spend anywhere from 10k-100k a month in PPC costs. The ideal amount will depend on the industry you’re in, how competitive it is and also the amount of money you have budgeted to spend.
For the best results with paid advertising services for small businesses, we recommend setting aside at least $2k–$3k in ad spend per platform per month. For more competitive industries/terms, we may recommend $10k a month per platform, or more.
Are Paid Ads Worth it?
Paid advertising can be a powerful digital marketing strategy to immediately get visitors to your website and increase leads and sales. When done by a paid ads agency that uses data-driven techniques to maximize your ad budget, you can connect with customers and improve the profitability of your business while maximizing ROI.
The only con to PPC marketing is that as soon as you stop running the ads, the traffic and sales stop coming in. This is why we strongly suggest investing in both paid ad marketing for the short-term and SEO marketing for the long-term.
SEO vs. PPC: Which is better?
Depending on your products/services, target demographic and where they are spending the most time online, you might weigh your online marketing strategy more one way or the other. That being said, we are firm believers that it should be SEO & PPC, not SEO vs. PPC.
A strategy that implements both PPC and SEO allows you to have both short- and long-term online marketing strategy goals for your business. PPC allows you to be competitive right now for keywords your site just isn’t winning, and SEO allows you to actually win those words down the road and reduce your PPC costs long-term (allowing your website to sell for you 24/7, whether or not you’re running ads).
Utilizing both SEO and PPC gives you maximum online visibility, drives extremely relevant traffic and can bring long-lasting benefits.
How much do paid ads cost?
The cost you actually pay for ads (outside of the management cost) depends on the platform, the ad format and also the competitiveness of the industry you are advertising in.
Here is a general breakdown of paid ad costs across 4 of the top ad platforms:
- Facebook Ads – The average cost per click is $1.72, and the average cost per action is $18.68 (meaning your client made a purchase, filled out a lead form, etc.)
- Google Ads – The average cost per click is $2.32, and the average cost per action is $59.18. (Google ads are typically more expensive than Facebook ads because they are intent-based ads, meaning your customer is searching for a solution right then and there.)
- YouTube Ads – The average cost per view is anywhere from 3 cents to 30 cents.
- LinkedIn Ads – The average cost per click is $5.58.
Google Ads vs. Facebook Ads?
Facebook ads and Google ads are two of the most popular paid advertising platforms used by companies engaging in digital marketing. When considering Facebook vs. Google ads, it’s important to know that they each have different strengths that might better suit your industry, goals and audience.
Facebook Ads – This platform allows you to target potential clients based on demographics, online behavior and personal interests. You can put up paid ads across all Meta platforms (like Facebook or Instagram) or keep it solely on Facebook. Facebook ads tend to lean heavier toward the visual aspect—including carousel posts, reels, stories, images and videos. Facebook ads are a form of disruptive advertising in that your ads are served up to people who may not be searching for your products and services.
Google Ads – This ad platform is based more on search intent. You can target your potential clients based on the keyword terms that they are putting into the search engine and make sure your paid ads come up first. There are additional parameters that Google allows you to pick to refine your target market, including locations, browsing patterns and even the device type they are searching on (i.e., mobile, desktop, etc.). Google ads tend to rely more heavily on text since they will come up as actual search results. There are also opportunities for more visual ads (like banner ads) if you’d like to go that route.
While your business may decide to go with only a single platform when utilizing paid ads services, both of these ad platforms can be very complementary. Google ads allow you to drive immediate sales by targeting people actively looking for a business like yours. And Facebook can help to build brand awareness up until the point that potential clients are ready to make a purchase.
Take Your PPC Game to the Next Level!
Get A Free Paid Ads Consultation & Account Audit
Jonathan S. ⭐⭐⭐⭐⭐
Katie L. ⭐⭐⭐⭐⭐
