What Is Local SEO?

Local SEO is the process of helping your business show up in search results for a specific city, area, or service region. It is especially important when people search for phrases like “near me,” “in [city],” or “best [service] near [location].”

Local SEO can include your website, Google Business Profile, Google Maps listing, reviews, local directories, location pages, and content that answers local customer questions.

For example, a roofing company in Dallas does not need traffic from every state. It needs people in and around Dallas to find the business when they search for roof repairs, roof replacement, or storm damage help.

Local SEO is a focus on helping nearby customers find and trust your business online.