What Does NAP Mean in Local SEO?

NAP stands for name, address, and phone number. In local SEO, NAP consistency means your business information should match across your website, Google Business Profile, directories, and other online listings.

This matters because search engines use this information to understand and verify your business. Customers also rely on it to call, visit, or contact you.

If your business has different names, old addresses, or wrong phone numbers online, it can create confusion. That confusion can hurt trust and may weaken your local SEO.

Your NAP should use your real business name. Do not add extra keywords to your business name unless they are part of your official name. Your phone number should connect to your business, and your address or service area should be accurate.

So, what does NAP mean in local SEO? It means keeping your core business information clear and consistent everywhere customers and search engines may find it.