Law Firm SEO Services

Once you’ve created high-quality, SEO-optimized content on your legal website that ranks for relevant keywords, the next step in the SEO journey is link building for lawyers. Legal link building can be the missing piece to really help you boost your keyword rankings for those highly competitive keywords that bring in the most traffic.

We’ll start by doing a free SEO audit on your site to see what pieces of content might be candidates for white-hat link building. From there, we’ll give ranking recommendations of how many custom legal backlinks you’ll need to start beating out your competition. From there, we’ll use custom outreach to find the most relevant sites in the legal industry that have traffic, engagement and a high domain authority to secure backlinks from. Last of all, we’ll provide reporting on our link building for lawyers to show you how your keyword rankings are improving over time.

Having been in the legal SEO services space for 10+ years, our legal SEO company knows a thing or two about how to create SEO-optimized content and do online marketing for almost every practice area out there. That being said, some of the most common law firm practice areas we have helped with include personal injury SEO (including car accidents, truck accidents, slip and fall, wrongful death, etc), SEO for criminal defense attorneys, estate planning SEO, family law SEO, health law SEO, commercial law SEO and many more.

While this depends on how much of an organic profile your legal website currently has, your budget, and how competitive you want to be in your space, we can help you to create a custom legal SEO package that fits your budget and helps you meet your online marketing goals.

While some legal SEO agencies can cost anywhere from $5,000-$30,000 a month, we pride ourselves in providing affordable SEO for lawyers that gets real results. Here at BKA Content, we have custom legal SEO plans that start as low as $1000 a month. That being said, most of our Legal SEO clients that are serious about ranking and beating out competitors pay anywhere from $2,500-$10,000 a month.

These SEO packages for lawyers typically include a mix of legal SEO strategy, in-depth keyword research, competitive analysis, a dedicated SEO strategist, web design, monthly law blog writing, high-quality link building for lawyers, on-page SEO, technical SEO, content refreshing, Local SEO page and citation building, Google Ads management, SEO consultation and more. Contact us to get a free site audit and custom quote for your next legal SEO campaign!

Taking advantage of local SEO strategies for your law firm’s website is one of the most important digital marketing efforts you can invest in. Local SEO for law firms starts with creating location-specific landing pages for your largest markets that target relevant keywords, as well as creating specific service pages on your website for each of the practice areas your law firm offers (with interlinking between both). This builds context that your law firm provides those services in each of those specific areas.

Next, we’ll make sure your GMB (Google My Business) profile is up-to-date as far as NAP is concerned (name, address and phone number) and then update citations in 70+ local directories to make sure Google has a lot of assurances that your business is located in the area you claim it is.

After that, we’ll continue to build local context through strategic blog post creation, on-page SEO techniques like internal linking and additional optimization, GMB profile updates, and create new location-specific landing pages as opportunities arise.

SEO for any industry can take time. In the legal industry, the time it takes for SEO to start working depends on if you already have some ranking on your site and how much of a footprint your competitors currently hold. That being said, a good general rule for how long it takes for SEO for lawyers to bring in results is about 6 months.

This is because it can take time to create new content, get it crawled and indexed by Google, and see what keywords are ranking and are winnable for your law firm. One major benefit to SEO, though, is that it compounds over time. As you continue to create SEO content assets on your website, they can continue to bring in traffic long after you’ve stopped working on them.

While our digital marketing agency is headquartered in Ogden, UT, and we do have many local Utah legal clients, we help legal firms with their SEO all across the US.

Other states where we’ve helped lawyers and attorneys include Texas, California, Arizona, Florida and more.