How To Outrank Your Competitors Using Google Gemini for SEO

What if you could get direct insights on improving your content from Google? Good news—you can. By using Google Gemini for SEO purposes, there’s a way to identify why your content isn’t ranking and learn how to make it better than your competitors.

With countless factors influencing Google’s rankings—and limited transparency about their algorithms—it’s no surprise that content creators often find themselves frustrated. Over the last 15 years, we’ve uncovered patterns and best practices that give content the best shot at ranking, including using tools like Google Gemini.

How To Access Google Gemini for SEO

To get started using this strategy yourself, follow these steps to begin using Google Gemini:

1. Visit gemini.com and log in with your Google account.
2. Copy and paste the prompt into the tool, replacing the placeholders with your competitors’ URLs and your content’s URL.
3. Submit the query and review the recommendations.

By analyzing your competitors’ strengths and weaknesses, you’ll gain invaluable insights to refine your content and improve its ranking potential.

Sample Google Gemini Prompts for SEO Insight

For competitor insight, you’ll need to use a specific Google Gemini prompt—not ChatGPT. Why? Gemini connects directly to Google’s data, giving you insights tailored to their ranking system.

You should first research the top two competitor URLs for your target keyword in Google. Once you’ve identified those URLs, you can use this sample prompt in Google Gemini:

“Can you tell me the main difference between the content on this page [Competitor URL 1] and this page [Competitor URL 2] ? And then, after analyzing both of these pages, can you tell me how to make the content on my page better for my webpage? Here is the URL for my webpage [Your URL]”

⚠️ Pro Tip: Be sure to leave a space after the URLs if they include question marks, as this can affect syntax.

Example of How To Improve an SEO Blog Post With Google Gemini

Let’s say we want to optimize a post on “content marketing for law firms” from the BKA Content blog. Here’s what we would do:

• Step 1: Search “content marketing for law firms” in Google.
• Step 2: Identify the top-ranking competitor content, such as articles from SEMrush and Clio.
• Step 3: Replace [Competitor URL 1] and [Competitor URL 2] in the prompt with these URLs: https://www.clio.com/blog/content-marketing-law-firms/ and https://www.semrush.com/blog/content-marketing-for-law-firms/ 
• Step 4: Add your post’s URL as the page to improve, like https://www.bkacontent.com/content-marketing-for-law-firms-the-complete-guide/
• Step 5: Submit the sample prompt in Google Gemini.

Once you hit enter, Gemini will analyze the content and share actionable suggestions to make your post more competitive.

Why Improving Your SEO Content Matters

Many people write a piece of content, find it doesn’t perform, and simply move on. That’s a missed opportunity. Instead, just take the time to re-optimize your content using direct insights from Google.

Improving existing content is often easier—and more effective—than starting from scratch or deleting old content that may be poised to perform. When you know exactly what Google values in competing content, you can align your page with those expectations, giving it a better chance to climb the rankings. Learning what sets top-ranking competitors apart can make all the difference.

Let Google Gemini SEO Insight Work for You

With tools like Google Gemini and expert guidance from BKA Content, you have everything you need to take your content from overlooked to outstanding. Use these insights to outshine competitors, boost your rankings, and maximize the impact of every piece you publish.

Ready to level up your SEO? Let’s make it happen. Don’t leave your success to chance; schedule a consultation with our experts today.