Expert Google PPC Services
Google Ads Management Services
Get more out of your advertising budget with our expert Google Ads management service!
A Google Ads Agency with Search Expertise
Having a background in SEO helps our Google advertising agency maximize results.
Effective Google Ads management isn’t just about running ads—it’s about building a strategy that delivers real, measurable results for your business. At BKA Content, we specialize in creating Google Ads campaigns that drive high-quality traffic while minimizing wasted ad spend.
What sets us apart from other agencies is our unique integration of SEO with Google Ads strategies. Unlike traditional paid ads agencies that focus solely on PPC, we leverage SEO insights to help you focus on running ads for keywords your site isn’t already winning organically (or could easily win organically).
By continually adjusting bid strategies and utilizing Google’s AI-driven automation tools, we make sure your budget is being spent efficiently. With expert Google Ad management, combined with a deep understanding of search algorithms, we help businesses achieve long-term success in both organic and paid search.
Our Google Ad Management Services are Trusted By:
Why Choose Us for Google Ad Management?
Check out some of the reasons why BKA Content is a leading Google Ads management service:
Google Ads Strategy with SEO Insights
With every Google Ad campaign we run, we first consider your site’s existing SEO. By targeting our paid ads on highly-efficient keywords your website isn’t winning yet, we can complement your existing organic rankings. This allows us to eliminate spending on search terms you already spent time and money ranking for.
Precision Bidding
Our Google Ads campaign managers leverage advanced bidding strategies to ensure that your ads reach the right audience at the lowest possible cost. We target and bid on the most effective search terms for your business to secure ad placements in search results without going over budget.
Custom KPIs and Tracking
We’re focused on providing quality over quantity. We’ll help you determine the right key performance indicators (KPSs) for your business and then we’ll track them month by month. When we combine our expert paid ad management skills with Google’s automation tools, that’s where the magic happens.
Smart Google Automation
With your ads campaign in the hands of our Google PPC experts, you never have to worry about wasting your budget. Google Ads provides impressive machine learning tools that we use to improve our client’s campaigns. We’ll be able to quickly identify and pull the plug on any underperforming ads.
Transparent Ad Campaign Pricing
Our Google Ads management cost doesn’t fluctuate month to month, so you’ll always know what you’re paying for. During our initial audit and consultation, we’ll work with you to find an ad spend amount that allows you to be competitive in your industry, but that works for your small business budget.
Dedicated Google Ads Specialists
Our team of experienced Google Ads specialists provides hands-on support, helping you define goals, adjust bids, and optimize campaigns for the best results. We continuously monitor performance and refine your strategy to keep your Google Ads effective, affordable and competitive.
Get A Free Google Ads Consultation
Stop wasting your advertising budget on ineffective Google Ad campaigns. Let us help you to develop a data-driven Google PPC strategy that will bring in real leads and sales. Set up a time to talk to one of our Google Ad experts and see how we can to help grow your business online!
Use Google Ads & Facebook Ads for a Holistic Approach
In addition to Google ad management, we also are experts in running Facebook paid ad campaigns!
Facebook Ads Management Services
Facebook has it’s own set of strategies that work when it comes to running successful ad campaigns. Where Facebook is more of a “disruptive marketing” approach, you need an expert to help you make the most of your ad creatives and audience targeting.
Here at BKA Content, we recommend holistic approaches to marketing. For paid ads, utilizing Facebook as well as Google Ads allows you to hit potential customers all along the marketing funnel – from brand awareness all the way down to conversion.
Contact us to see how Google and Facebook ad management services can work together for your business!
How Our Google Ads Services Work
Getting started is easy! Here’s how we work with small businesses to set up a managed Google Ads campaign:
1. Google Ads Account Audit
First, we’ll audit any existing Google Ad campaigns you’ve run to see what worked (and didn’t work) in the past. Then we’ll give expert recommendations on paid ad opportunities, budget considerations and goals to set for your Google Ad efforts.
2. Custom Google Ad Campaign
We’ll present a custom Google Ads campaign that implements Google Ads best practices and is set up to succeed from the get-go. Our PPC experts will work with you to make sure we maximize ROI and reduce wasted ad spend.
3. Monthly Reporting / Adjustments
Lastly, we’ll continually refine and improve your campaign as the data rolls in. We’ll test ad creatives, targeted search terms and bid management. You’ll have a dedicated Google Ads expert monitoring your account every single month.
Google Ads Management Services FAQ
Here, we answer some of the most common questions about our Google search advertising services.
How much does Google Ads management cost?
While the amount you put towards your actual ad spend budget will depend on how competitive your industry is, how aggressive you’d like to be and the amount you have available to spend, our cost for Google Ads management is a set amount – regardless of ad spend.
For example: Clients utilizing our Google Ad management services typically have an average monthly spend of $2,000-$3,000 dollars on ads. Many of these same clients use us for their SEO services as well, in order to maximize their online visibility. An SEO package at BKA Content starts as low as $999 a month. So, a client taking advantage of both SEO and Google PPC services from us can expect to spend around $2-3k on BKA’s services (including SEO and ad management costs) and $2-3k on straight ad spend.
What is Google PPC?
When someone mentions Google PPC, they are referring to Google’s digital advertising model that allows businesses to pay per per click on their ads. Google’s PPC platform is called Google Ads.
On Google Ads (or Google PPC), you’ll bid on keywords that relate to the products and services you sell. Whenever someone searches for those keywords using Google’s search engine, Google determines if there are enough ads to trigger an acution that then decides which ads appear. You’ll only pay once someone clicks on your ad.
Are Google Ads Worth it?
When managed correctly, Google Ads can be a great way to reach a larger audience and generate immediate leads and sales for a business.
An expert Google Ads agency that uses data-driven techniques to make the most of your ad budget will allow you to target specific audiences (based on location and interests), generate cost-effective leads and sales and provide detailed analytics. In addition, Google Ads works off of an intent-related plaftorm where you can answer specific user queries with customized ads for your business.
The one downside to PPC marketing on Google is that as soon as you stop running the ads, the traffic and sales will stop coming in because your ad will no longer be a part of the auction process. This is why we strongly suggest investing in both Google paid ad marketing for the short-term and search engine optimization on your website for the long-term.
SEO vs. Google Ads: Which is better?
Both SEO and Google Ads serve a valuable purpose when it comes to online marketing strategy.
SEO is the best for long-term visibility, cost-effectiveness and building your branding. Google Ads are better for immediate leads and sales, but have no long-term value once the ad budget is depleted.
Utilizing both SEO and Google Ads is the best way to hedge your bets in both the short and long-term. You can use strategic SEO to go after search terms your business can actually win, and start to build up an organic profile that continually ranks for more high-volume search terms over time. You can use Google Ads to fill in the gaps and bid for keyword terms you don’t rank for organically yet, and adjust those search terms as your website starts to gradually win them through SEO.
Take Your Google PPC Game Up a Notch!
Get A Free Google Ad Account Audit & Consultation
Schedule time for a FREE paid ads consultation with one of our Google experts!
Get a FREE Google Ads campaign account audit
Jonathan S. ⭐⭐⭐⭐⭐
Katie L. ⭐⭐⭐⭐⭐
