F.A.Q.

Here are some common questions about BKA Content.
 

General Services

What types of digital marketing services do you provide?

While many of our core digital marketing offerings center around high-quality content, we offer a wide range of digital marketing services that we customize for service-based small businesses.

Some of the main digital marketing services we provide are:

– Website SEO Audit & Action Plan

– Online Competitor Analysis

– Digital Marketing Strategy

– Keyword Research

– SEO Blog Writing

– White-hat Link Building

– On-Page SEO

– Local SEO / Citations

– Web Design / Creation

– Paid Ads Management (Both Google and Facebook)

– Website Consulting

– Digital Marketing Online Training Courses

– YouTube Content Marketing Services

– White Label SEO Services (For Digital Marketing Agencies)

 

Is there a minimum spend or retainer required when purchasing digital marketing services?

Because digital marketing and SEO campaigns can take time to see results, we do have minimum contracts for any full-service digital marketing services we provide (think link building, SEO blog writing, digital marketing strategy, paid ad management, etc.). Our base digital marketing contract requires a 6-month commitment and at least $1000/month in services.

That being said, we do have other offerings for businesses looking to learn to do digital marketing themselves, including our digital marketing online courses, website creation course, and YouTube content marketing courses.

We also offer consulting for businesses looking for ongoing strategic help with running their own digital marketing.

How long does it take to see results from digital marketing?

The quick answer is that it can vary. Depending on how your website is structured, the industry you are in, the age of your site, the keywords you already do (or don’t) rank for, the number of back links you have, the quality of the content assets already available on your site, the budget you have for paid advertising etc., the time it takes to see results could range from a couple of days to 6 months or longer.

That being said, our campaigns run for 6 months because we typically see positive results within 3-6 months of running a digital marketing and SEO campaign for small businesses.

Clients tend to see the very best results at about the 18-24 month mark of utilizing our digital marketing services. This is because the organic side of digital marketing has a compounding effect that increases over time.

Do you only offer digital marketing services in Utah?

No. While it’s true that we are a Utah-based digital marketing agency that has had a TON of success helping Utah small businesses with their digital marketing and SEO, we help companies nationwide as well as globally.

The only limitation we have in helping small businesses with online marketing is the number of client spots we have available at any given time as well as potential language barriers. Right now, we only offer digital marketing services in English.

Is all content SEO optimized?

Yes. We don’t create any content for our digital marketing campaigns that doesn’t consider SEO/keyword research. This is true for blog writing, web page creation, local SEO, YouTube videos and more.

Over the years, we’ve created our own proprietary way to create SEO content that ranks. Currently, we have an 80% average success rate of getting content to rank for target keywords (which is WAY above the industry average of 20%).

Do you do keyword research?

Yes, we do. Our digital marketing specialists usually start every online marketing campaign with an SEO audit and competitive analysis of your site. At that point we do in-depth keyword research to identify your biggest market weaknesses, strengths and opportunities.

From there, we continually do keyword research every month to make sure we are targeting the right terms for web page creation, blog creation, link building and more.

If you’d like to have access to the same software we use for keyword research, we have partnered with SEMrush to provide you a deep discount on their services.

What industries do you do digital marketing for?

Having been in business for 15+ years, we’ve helped thousands of businesses across many different industries find success online. That being said, some of the industries we’ve found the most success doing digital marketing for include:

Dental / Orthodontics

Law Firms

– Automotive

HVAC

– Roofing

RV Parks

Medical (Doctors / Surgeons)

– Sports

– Home Improvement

– Insurance

– Beauty

– Health / Wellness

– Real Estate

– Fitness

– Fashion

Are there any industries you won't do online marketing for?

Yes. While our digital marketing services cover a range of different subjects, industries, and products, we DO NOT run digital marketing campaigns for sites that include adult content, sex, or violence. 

Do you teach digital marketing strategy?

Yes! While we have “do it for you services,” we also pride ourselves on being a transparent digital marketing agency and teaching our marketing secrets to those we help. We do that in three ways:

1. We offer ongoing consulting services to help teach business owners (or the marketer on their team) digital strategy. This can be purchased in bulk sessions (at a discount), or one at a time. Here, you’ll have one-on-one access with one of our expert digital marketing strategists to help consult on the specific online needs of your business.

2. We offer expert digital marketing training courses that teach you from start to finish how to create/optimize your website for success, how to build a digital marketing strategy that works, and courses on YouTube content marketing and SEO content creation. Here we give away all our marketing agency secrets so that you (or someone on your team) can run your digital marketing in-house instead of being completely reliant on an agency.

3. The cheapest and quickest introduction to our digital marketing tutorials comes from our digital marketing YouTube channel. Here we post weekly videos going over digital marketing and SEO tips and tricks as well as trending topics of the day (like AI automation, Google algorithm updates, etc). You’ll see long-time SEO experts Greg and Matt Secrist covering anything and everything to do with SEO and digital marketing with stories and experience to back it up.

Reporting/Management

Who do I work with on the BKA Content team?

You’ll be assigned one of our expert digital marketing strategists as your main point of contact. You’ll have a phone call to make introductions, ask questions and make sure they have the access they need to make changes to the site as well as have access to reporting.

This strategist will be in charge of your digital marketing campaign as a whole, but will be supported by other strategists, admin assistants, writers, editors, etc.

What kind of reporting do I get with your digital marketing agency?

We work in monthly reporting cycles at BKA Content. At the end of each month, you’ll get a customized report from your digital marketing strategist that shows how your paid ad management campaigns are doing, how your content assets are performing (blogs/web pages/etc) as well as overall website statistics like traffic, keyword rankings and impressions.

You can schedule a call to talk to your strategist each month, otherwise an email summary will be sent with the report included.

Do you publish content right on my site?

Yes, if we have access to the backend of your site. Some clients have a proprietary website built for them that doesn’t allow for additional access from our digital marketing specialists. In these cases, we will send the content over to someone on your team with instructions on how to input the content (and optimize when posting).

Otherwise, our team members will get in and either create or schedule content to be posted. You’ll have access to a content calendar to see what and when content is being posted so that you can review before it goes live (if you so choose).

Revisions (White Label Services Only)

How do revisions work?

For clients/agencies solely utilizing our SEO content writing services at scale, we do have some instructions regarding revisions:

With a 99.84% approval rating, our goal is to get things right the first time. If there are multiple spelling/grammar errors, or if the SEO content we’ve written for you is completely off-base from what your company does, we will be happy to revise it and send you back a fixed version. We are, however, not responsible for poor/missing instructions or unrealistic expectations. In the event that this happens, you will be asked to order again with better instructions. To be safe, always offer enough guidance in your article orders to give the writer a good idea of what you are looking for.

Is there a time limit in which I can ask for revisions?

Yes. BKA Content has a 7-day (168-hour) auto-acceptance policy for content delivered to clients who are solely using our SEO content writing services at scale. If the deliverable is not acceptable because it does not meet your expectations, you must inform us within 7 days of delivery (168 hours). If you do not notify us within 168 hours of delivery regarding an issue with your content, the articles will be automatically deemed “acceptable.” There are no refunds available for accepted articles. If you notify us within 168 hours of delivery about an issue with your content, you agree to allow us at least 1 opportunity to correct or revise the deliverable as soon as possible at no additional cost to you, as long as the reasons for a revision are warranted via our revision policy.