Content Marketing Archives

The Mega Importance of Meta Descriptions

by Melinda Rhodes | Apr 1, 2023 | Content Marketing

The Mega Importance of Meta Descriptions Weighing in at a mere 155 characters, meta descriptions might not seem like a heavyweight contender in the content writing battle. It’s easy to gloss over them quickly. They do have their place in the ring, however, and need...

Small Business Marketing Strategies

by The BKA Writing Team | Mar 28, 2023 | Content Marketing

Small Business Marketing Strategies For small business owners and managers, retaining customers and driving new traffic to the company is everything. Growth is the goal, and to achieve it, you need smart and effective small business marketing strategies that make you...

Looking for Professional Writers for Hire? 15 Questions To Ask Yourself

by Matt Secrist | Mar 22, 2023 | Content Marketing

Looking for Professional Writers for Hire? 15 Questions To Ask Yourself The process of finding professional writers for hire can be daunting. Many entrepreneurs, marketing executives and small business owners resort to writing content themselves because they...

8 Ways To Update Old Content On Your Website

by Caleb Shepherd | Mar 22, 2023 | Content Marketing

8 Ways To Update Old Content On Your Website Posting a really great piece that generates thousands of visitors can be great for your business, but eventually, the newness will wear off and the hits will drop. While you could let that article drift off into the...

Creating a Target Audience for Your Marketing Campaign

by Jon Bingham | Mar 18, 2023 | Content Marketing

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign....

Recession-Proofing Your Business: What Is an Economic Recession?

by Charlotte Secrist | Mar 18, 2023 | Content Marketing

Recession-Proofing Your Business: What Is an Economic Recession? The past few years have seen a series of economic ebbs and flows, leaving business owners and consumers wondering what the future may hold. An economic recession refers to a trend of decline in...