BKA Content Blog
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What Should You Expect From A Modern Copywriter?
Despite the move from paper to digital in media and marketing, writing as a skill is as relevant as ever. To get ahead, quality copy is a must on your website, blog, social media channels, emails, e-commerce content, app and more. To accomplish this, you can enlist...
6 Benefits of Using Pictures on Your Blog
Most marketers know that you need good imagery and design when developing ebooks, case studies, presentations, web page content or other marketing materials, yet they too easily dismiss the importance of using pictures on your blog. Doing this limits the benefit you...
SEO Benefits of Blogging
If you’ve been toying with starting a blog for your company, you’ve probably wondered if it’s worth all the effort. The short answer: Yes! Building a blog is one of the best ways to supercharge your digital marketing and boost your business’s success rate. Providing...
How To Find Blog Writers: Know Where To Look and How To Snag Top Talent
At the risk of sounding like a broken record, we must say it: You need a blog. Not only do you need a blog, but you need an active blog to which you consistently post meaningful, insightful and quality content. “Consistently,” in the content marketing world, means at...
How To Create Content for Each Stage of the Sales Funnel
Learning how to create content for your target audience takes careful consideration and effort. You must be aware of their wants and needs at every stage of the buyer’s journey. But how do you create effective content that does just that? We’ve got a few ideas. How To...
Writing a Call to Action They Will Answer
You persuaded them to click through to the website with a powerful meta description. Hooked them with your tantalizing title and won them over with engaging body content. And then . . . you lost them. Why? Because your call to action wasn’t compelling enough. Learning...
7 Reasons To Find A Technical Writer for Hire
You’ve put a lot of work into creating your product or fine-tuning your service. You have some engaging marketing materials and people seem to be taking a serious interest. However, there is one thing missing. You need to communicate the in-depth features and...
2 Expert Tips for Writing Content for a Website
The best marketing strategies emphasize it again and again: You need to write content for your website. This seems daunting. How are you supposed to learn how to write content for a website? Home pages, landing pages, about us pages and dozens of blogs are necessary...
How To Find the Best Editors for Hire
Most writers won’t tell you this, but editors are the unsung heroes behind strong, engaging and compelling copy. A great writer can spin a yarn worth reading, sure, but it’s the editor who can turn that yarn to gold by ensuring that the writer’s words are delivered...
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