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How To Find and Fix Duplicate Meta Descriptions on Your Site
If you think of a blog post as a delectable dinner, a meta description is an appetizer meant to whet the reader's appetite. It's a short, catchy summary of your article that should capture interest and drive traffic to your website. In their rush to generate enough...
Successful Viral Content: 7 Techniques to Help You Connect With Your Customer Base
Recently, as I took a break from writing web content, I perused an online fan forum in which someone expressed the opinion that the Muppets should put out viral videos on their YouTube channel at the rate of one per month. The statement was met with confusion and...
BigCommerce SEO: How To Optimize Your Site
If you utilize BigCommerce as your online sales platform, your store needs to be easily discoverable on Google. Fortunately, BigCommerce comes loaded with user-friendly SEO features that make optimizing your website for search engines simple. Here’s an overview of the...
Wise Marketing Advice from 10 Content Marketing Masters
Whether you’re an industry professional or just venturing into marketing, there is always room for improvement. This is why we’ve compiled a list of some of the best marketing advice from some of the world's top content marketing masters. These masters of marketing...
5 Keys to a Successful Social Media Plan
If you ask marketers what the top outlets for content are, social media platforms will almost always be on the list. Social media is a critical player in today’s digital marketing world, and your company may be hurting a lot without it. While a social media plan...
Resources to Improve Content Writing
Content writing is a trade that is never fully mastered. Whether you wrote a blog that went viral or an editor raved about your perfect grammar, there is always room to improve content writing. From picking a topic and creating a headline to writing interesting copy...
Brand Tracking for Better Content Development
Martin Zwilling, entrepreneur and contributor to Forbes, Huffington Post, Business Insider and other sources, writes about the importance of listening. In an article titled “You Never Learn Anything While You Are Talking” he discusses the tendency of business people...
The Business of Blogging: How To Make Money With Profitable Posts
These days, my 80-year-old grandmother spends as much time posting on social media sites as my most plugged-in millennial friend. While blogs were once the forefront of online publishing, anyone with a smartphone can now post their opinions online, and even...
5 Content Marketing Strategies That Are So Simple, They’re Often Overlooked
Content marketing is continuously changing. As search engines release new and stricter algorithms, and as time increasingly becomes a commodity many are unwilling to spare, content marketing agencies and small businesses alike struggle to produce the type of content...
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