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How To Create a Long-Term SEO Strategy That Works
Some business goals are short-term, like monthly sales goals. Others are lengthy, like developing new products. SEO fits in the "lengthy" category. It takes effort but pays big dividends — simply optimizing your existing content can increase traffic by 75%. Start...
Fitness SEO: The Ultimate Guide
Google has 91.54% of the search engine market, and you can achieve a 39.8% click-through rate if you rank in Google’s first position. That is 10 times the 10th-ranked spot, while the second and third positions have 15% and 11% click-through rates, respectively....
The Best 5 Options for No-Contract SEO in 2024
If you are like many business owners, you understand the value of an SEO strategy. Most companies (90%) plan to expand their SEO investments in part because the average SEO marketing return on investment is 22:1 or 2,200% in a field where a good ROI is 5:1. However,...
The 3 Stages of the Customer Acquisition Funnel
A long-standing model for explaining how businesses acquire customers uses the example of a funnel. This type of tool is wide at the top and tapers towards the bottom. The shape of a funnel corresponds to how a broad audience of consumers narrows down into leads, some...
Content Marketing for Law Firms: The Complete Guide
Even though 60% of law firms have a blog, and over 80% use social media, only about 10% manage to create content regularly. That’s like having a phone line but hardly ever answering calls. If your practice is struggling to get results from advertising efforts, our...
How To Approach Content Mapping Easily and Efficiently
Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate...
SEO ROI: How To Measure Your Results
Want to demonstrate the value of investing in SEO? You need to know how to measure its impact. Many organizations don’t have a clear understanding of how organic traffic generation works and what it can do for them in the long run. Knowing some of the ways to...
The 7 Best SEO Reporting Software Tools in 2025
In order to unleash the full potential of search engine optimization (SEO), you need to use the right tools for the job. SEO software tools can help you track custom data sets and optimize your content strategy. With so many options, how can you know which is the best...
What Is An SEO Company and What Do They Do?
In the digital era, having an effective website is crucial for the success of any business. Having an effective website means generating organic traffic, and one of the best ways to accomplish this is to rank highly on search engines. Research shows that less than 1%...
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