BKA Content Blog

These days, my 80-year-old grandmother spends as much time posting on social media sites as my most plugged-in millennial friend. While blogs were once the forefront of online publishing, anyone with a smartphone can now post their opinions online, and even...

Content marketing is continuously changing. As search engines release new and stricter algorithms, and as time increasingly becomes a commodity many are unwilling to spare, content marketing agencies and small businesses alike struggle to produce the type of content...

Novels. Rum cake. Clay teapots. A good Scotch. Your favorite pair of jeans. What do each of these things have in common? They all seem to get better as they age. Notice that one element was conspicuously missing from that list: your web content. Its shelf life can...

Backlinks are an essential part of an organic search optimization strategy. While you can quickly generate these links, it may take weeks or months to see any effect on search engine results rankings. How long do backlinks take to work? Find out how long you should...

Getting your startup off the ground can be daunting. As a new business, you must build consumer trust, compete with established companies and do it all on a limited budget. That's a tall order, but you can check every box with effective SEO for startups. According to...

Geo targeting is a local content marketing strategy that involves analyzing each consumer's geographical location and creating different content on the basis of that analysis, providing a way to display relevant content to consumers in a particular location in the...

You know that you need to optimize your content for search engines if you want people to find it. You also know that people don’t like reading stuff written for algorithms and bots. You seem to go around and around trying to create the perfect marketing collateral...