BKA Content Blog
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Blog vs. Article: The Difference Explained
Both blogs and articles add value to a website, but each has distinct characteristics that make them more suitable for certain purposes. Think of blogs as white wine and articles as red wine; although they have many similarities, they pair best with specific dishes...
What Microdata Is and How It Impacts SEO
Search engine optimization involves several types of data. Metadata in web page titles, addresses and page descriptions provides information to search engine users. Microdata is a machine-readable markup format that identifies page elements for search engines. Learn...
Guest Posting Vs. Niche Edits: When To Use Each Strategy
Guest posting and niche edits are two search engine optimization strategies that ultimately drive traffic to your website. Although they have the same goal, they use different methods to help you build an audience. Understanding the nuances of guest posting vs. niche...
SEO for Accountants: Setting Up Your Website for Success
Generating over $130 billion a year in the United States alone, the accounting industry is in a fantastic place in the modern business world. Companies of every size need accountants, from small retail stores to huge manufacturers. To seize on these amazing...
SEO for Tech Companies: Creating a Successful Strategy
Utilizing search engine optimization strategies on a business website is more than an excellent option for gaining organic traffic. Whatever the size of your company, SEO for technology companies is a necessity for modern marketing. The tech industry is highly...
How Many Weeks for Awareness Campaign Ads on Meta and Google
Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations....
How Good Is Squarespace for SEO?
Squarespace is a popular code-free website builder that offers templates and hosting solutions to make designing and publishing a website easy. Is Squarespace good for SEO? It depends on if you know how to use SEO and your content management system. This site builder...
How Much Do Google Ads Cost?
When people search for keywords on the internet, they are looking for either information or products. Search engine optimization (SEO) efforts target informational searches. They are often effective for driving organic traffic to your website, but Google ads are ideal...
Defining Content Marketing vs. Digital Marketing
Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. You must leverage both advertising tactics to build...
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