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How Much Does Content Marketing Typically Cost?
Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads. ...
What Are Content Pillars?
Standing out in the world of blogging and social media can feel like a monumental undertaking, especially when it comes to the meat and potatoes of content creation. Enter content pillars, a strategy with the potential to transform the way you approach content. Keep...
Is SEO Worth It for a Small Business?
Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new customers? You’re not the only one. Small...
Will Google Penalize AI Content?
The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? The answer is somewhat complex. Forty-four percent of businesses have used AI for content creation, with that number expected to rise in the coming years. If...
How To Create a Long-Term SEO Strategy That Works
Some business goals are short-term, like monthly sales goals. Others are lengthy, like developing new products. SEO fits in the "lengthy" category. It takes effort but pays big dividends — simply optimizing your existing content can increase traffic by 75%. Start...
Fitness SEO: The Ultimate Guide
Google has 91.54% of the search engine market, and you can achieve a 39.8% click-through rate if you rank in Google’s first position. That is 10 times the 10th-ranked spot, while the second and third positions have 15% and 11% click-through rates, respectively....
The Best 5 Options for No-Contract SEO in 2024
If you are like many business owners, you understand the value of an SEO strategy. Most companies (90%) plan to expand their SEO investments in part because the average SEO marketing return on investment is 22:1 or 2,200% in a field where a good ROI is 5:1. However,...
The 3 Stages of the Customer Acquisition Funnel
A long-standing model for explaining how businesses acquire customers uses the example of a funnel. This type of tool is wide at the top and tapers towards the bottom. The shape of a funnel corresponds to how a broad audience of consumers narrows down into leads, some...
Content Marketing for Law Firms: The Complete Guide
Even though 60% of law firms have a blog, and over 80% use social media, only about 10% manage to create content regularly. That’s like having a phone line but hardly ever answering calls. If your practice is struggling to get results from advertising efforts, our...
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