Why Should You Blog?
These days, it's rare to go to a website that doesn't have a blog. Since everyone has one, it begs the question: What are the main benefits of blogging for a business?
1. Blogging Helps You Connect with Customers
Blog writing provides an outlet where you can market and connect with your audience more candidly, while still providing helpful and useful information that your audience can benefit from. It gives your brand a "voice" and allows you to use that brand voice to inform, educate, engage and entertain. People buy from companies they trust. One of the biggest benefits of blogging for business is increasing the brand authority that directly leads to consumer trust and loyalty.
2. Blogging Helps Increase Site Traffic
Consistently creating blog posts and posting them frequently not only connects you to your customers but can make a huge difference with overall traffic. One of the benefits of a blog is that it gives you online real estate where you can start to win keywords that your potential customers would type into search engines to find products and services exactly like yours.
The more quality content you have out there, the better chance you have of increasing your traffic for high-ranking keywords.
3. Blogging Helps Increase Sales
It's hard to argue that increased traffic increases the chances of getting leads, and who doesn't want leads that they can convert to customers? Another one of the benefits of blogging is the fact that the more content you have out there, the wider the net you have to catch new leads. As you start to see how new visitors interact with your blog posts, you can better see how to streamline the conversion process and lead them through the sales funnel.
The end goal of blogging is to organically capture traffic you would have otherwise had to pay out the nose for with Google Ads.
4. Blog Writing Services Can Help You Scale
While every business knows that they need to blog consistently and more frequently, most businesses just don't have the time or resources internally to make a healthy blog happen and reap the benefits of blogging.
But before we get into that, let's take a look at the cold hard facts - the data.
Companies that blog 5+ times per month get up to
more traffic than those blogging 0-4 times per month.
B2B companies that blog more often generate
%
more leads than those not blogging frequently.
Companies that blog 5+ times per month get up to
more leads than those blogging 0-4 times per month.
Companies that blog consistently receive up to
%
more links to their website than those that don't.
As you can see from the data above, blog posting frequency does make a difference when it comes to traffic, leads and links.
It's important to note that while the data shows that 5 or more blog posts per month is kind of the magic number for most blogs to start seeing results, the number of blogs your business needs to see results may differ based on the saturation of your market and the size of your competitors. Also, blogs can vary in word sizes. You may need to create long-form blog posts to accurately cover all of the ins and outs of the topic you're trying to cover. The longer the word count, the longer it takes to create the blog post.
This is where SEO blog writing services can really make a world of difference as a content marketer.
Quality Blog Post Writing Matters
Having been in business since 2009, we know what it takes to create strategic SEO blog content that produces results. It's no secret that Google and your readers want quality content that reads well and gives helpful and useful information.
This Isn't Our First Rodeo
Whether you are an agency, enterprise company, e-commerce retailer or small business, we have the experience you are looking for SEO blog writing agency to create high-quality blog content.
It's important to select a Digital Marketing service that you can trust. Here are some of the companies that have trusted us with their SEO strategy and SEO blogging:
- How To Use Google Business Profile Posts To Rank Higher - January 29, 2026
- BKA Content Launches SEO Digital Marketing Academy on Skool - January 21, 2026
- Google Business Profile SEO: 3 Tips To Get Better Local SEO Results - January 14, 2026
